i make complicated
things make sense.*

*then i make them look good.

content / web / brand / systems /
whatever else the brief turns into
SEE WHAT I'VE MADE ↗
← hi, that's me.
← writer
+ designer
+ chronic
tab opener ♡
WRITER ✦ CONTENT DESIGNER ✦ WEB PERSON ✦ BRAND BUILDER ✦ OVERTHINKER OF TYPOGRAPHY ✦ WRITER ✦ CONTENT DESIGNER ✦ WEB PERSON ✦ BRAND BUILDER ✦ OVERTHINKER OF TYPOGRAPHY ✦
PICK A LANE ↓
01 / CONTENT

make the
complicated
usable.

strategy / copy / structure /
knowledge

↗
02 / WEB

structure first.
weird second.

UX / information architecture /
custom code

↗
03 / BRAND

give it a voice
people remember.

identity / campaigns / community /
creative direction

↗
04 / SYSTEMS

make it work
more than once.

standards / governance /
repeatable design

↗
CURRENTLY
01

turning knowledge
into systems

02

building brands
from scratch

03

designing things people
actually want to click

04

overthinking
typography

THE THROUGHLINE

clear enough to use. interesting enough to remember.

I like work that sits somewhere between writing, design and figuring out why something isn't working yet.

Sometimes that's a knowledge system.
Sometimes it's a campaign.
Sometimes it's a website.

Usually, it's all three talking to each other.

LET'S
WORK
TOGETHER ↗
the work is organized.
the brain is not. ♡
✦